Nu Skin Innovation Center

NU SKIN BUILDS TOWARDS THE FUTURE WITH

STATE-OF-THE-ART INNOVATION CENTER AT U.S. HEADQUARTERS AND

NEW GREATER CHINA REGIONAL HEADQUARTERS AND INNOVATION PARK

PROVO, Utah—Oct. 23, 2013—Nu Skin Enterprises, Inc. (NYSE: NUS) today announced the opening of its new Innovation Center and expanded U.S. headquarters, demonstrating its commitment to expand its infrastructure to support growth. The company has invested more than $100 million in the new corporate facilities.  In addition, Nu Skin announced that it expects to complete its new Greater China regional headquarters and Innovation Park in Shanghai by the end of the year.

“These new facilities reflect our investment in our future and our commitment to advancing Nu Skin’s long-term growth potential,” said Ritch Wood, chief financial officer. “We continue to foster a culture of innovation, providing a steady stream of state-of-the-art anti-aging solutions and a continually attractive business opportunity for our sales leaders. These new facilities also reflect the hard work and dedication of the entire Nu Skin family and our vision to become the leading direct selling company in the world.”

About the U.S. Innovation Center:

The expanded U.S. headquarters campus includes more than 300,000 total square feet that features five research laboratories, a state-of-the-art data center, environmentally friendly design, and modern office and meeting spaces. The heart of the Innovation Center is Nu Skin’s Center for Anti-aging Research, which will be the company’s global center for innovation and scientific discovery. The new research facilities will be instrumental in the development and evaluation of Nu Skin products.

About the Innovation Park:

The Innovation Park in Shanghai will serve as the regional headquarters for the Greater China region, including a world-class anti-aging research and development laboratories, as well as manufacturing facilities, modern meeting spaces and green areas. It is located in the heart of Shanghai’s Fengxian District on a 9.4 acre parcel of land and encompasses more than 365,000 square feet. The Innovation Park features three buildings: a headquarters which will house employees, a product development production and distribution center, and a vision hall which will include a 230 seat auditorium.

About Nu Skin Enterprises, Inc.

Founded more than 30 years ago, Nu Skin Enterprises, Inc. develops and distributes innovative consumer products, offering a comprehensive line of premium-quality beauty and wellness solutions. The company builds upon its scientific expertise in both skin care and nutrition to continually develop innovative product brands that include the Nu Skin® personal care brand, the Pharmanex® nutrition brand, and most recently, the ageLOC® anti-aging brand. The ageLOC brand has generated a loyal following for such products as the ageLOC Youth nutritional supplement, the ageLOC Me® customized skin care system, as well as the ageLOC TR90® weight management and body shaping system. Nu Skin sells its products through a global network of sales leaders in Asia, the Americas, Europe, Africa and the Pacific. As a long-standing member of direct selling associations globally, Nu Skin is committed to the industry's consumer guidelines that protect and support those who sell and purchase its products through the direct selling channel. Nu Skin is also traded on the New York Stock Exchange under the symbol "NUS." More information is available at nuskin.com.

Please Note: This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended that represent the company's current expectations and beliefs. All statements other than statements of historical fact are "forward-looking statements" for purposes of federal and state securities laws and include, but are not limited to, statements of management's expectations regarding the company's initiatives and plans, statements of belief; and statements of assumptions underlying any of the foregoing. In some cases, you can identify these statements by forward-looking words such as "believe," "expect," "project," "anticipate," "estimate," "intend," "plan," "targets," "likely," "will," "would," "could," "may," "might," the negative of these words and other similar words. The forward-looking statements and related assumptions involve risks and uncertainties that could cause actual results and outcomes to differ materially from any forward-looking statements or views expressed herein. The company's financial performance and the forward-looking statements contained herein are further qualified by a detailed discussion of associated risks set forth in the documents filed by the company with the Securities and Exchange Commission. The forward-looking statements set forth the company's beliefs as of the date that such information was first provided and the company assumes no duty to update the forward-looking statements contained in this release to reflect any change except as required by law.

Nu Skin Innovation Center Atrium

Nu Skin Innovation Center South View

Ribbon Cutting Ceremony

Ribbon Cutting Ceremony Guests