FOR IMMEDIATE RELEASE
MEDIA CONTACTS:
Sydnee Fox
(801) 345-2187, sfox@nuskin.com
Kara Schneck
(801) 345-2116, kschneck@nuskin.com
NU SKIN CELEBRATES MAJOR MILESTONE FOR ITS NTC INITIATIVE
500 million meals purchased and donated to feed malnourished children worldwide
PROVO, Utah — Aug. 23, 2016 — Nu Skin Enterprises, Inc. today announced it has reached the milestone of 500 million meals donated through its Nourish the Children initiative since its founding in 2002. This initiative applies business principles to address the plight of childhood hunger in a sustainable manner. Nu Skin sales leaders, customers and employees can purchase VitaMeal®, a nutrient-dense food, and then donate it to a third-party nonprofit organization that specializes in distributing relief to those suffering from malnutrition and famine.
“It is heartwarming to think of the impact of providing 500 million meals to malnourished children,” said Steven J. Lund, executive chairman of the board and executive director of Nourish the Children. “Reaching such a significant milestone is a testament to the compassion and generosity of Nu Skin’s sales leaders, customers and employees and to the collective good we can do. We are a powerful family. Not only do the contributions feed hungry children, but they increase opportunities for learning and bring hope to those individuals and nations in need.”
Nu Skin’s charity partners have reported the VitaMeal that has been purchased and donated through the Nourish the Children initiative has helped children in 50 countries.
“I’ve seen first-hand the difference that VitaMeal has made in my country,” said Madam Callista Mutharika, former first lady of Malawi. “Its impact has been life-changing for thousands of kids. Children who were once very hungry are now healthy, strong and are able to go to school. Mothers who had no food can now provide their loved ones with a warm and nutritious meal.”
About VitaMeal
Unlike simple grains with purely caloric benefit, VitaMeal is a nutrient-dense food scientifically formulated to meet the nutritional needs of malnourished children. As part of the overall development of VitaMeal, Nu Skin’s nutritional scientists determined the ingredients and rations that were well suited for a malnourished child. The result is a product that provides the essential vitamins and minerals, with a balance of carbohydrates, protein, fat and fiber.
About Nourish the Children
In 2002, Nu Skin took action to address the tragedy of childhood hunger and malnutrition with the development of the Nourish the Children initiative. The program begins with a highly nutritious food developed by Nu Skin’s nutritional scientists known as VitaMeal. The company’s sales leaders, customers and employees can purchase VitaMeal and then choose to keep it or donate the food to a third-party nonprofit organization that specializes in distributing relief to those suffering from malnutrition and famine.
About Nu Skin Enterprises, Inc.
Founded more than 30 years ago, Nu Skin Enterprises, Inc. develops and distributes innovative consumer products, offering a comprehensive line of premium-quality beauty and wellness solutions in more than 50 markets worldwide. The company builds upon its scientific expertise in both skin care and nutrition to continually develop innovative product brands that include the Nu Skin® personal care brand, the Pharmanex® nutrition brand, and most recently, the ageLOC® anti-aging brand. Since its introduction in 2008, the ageLOC brand has generated more than $5 billion in sales, and built a loyal following for such products as the ageLOC Youth nutritional supplement, the ageLOC Me® customized skin care system, as well as the ageLOC TR90® weight management and body shaping system. Nu Skin sells its products through a global network of sales leaders. As a long-standing member of direct selling associations globally, Nu Skin is committed to the industry's consumer guidelines that protect and support those who sell and purchase its products through the direct selling channel. Nu Skin is also traded on the New York Stock Exchange. More information is available at nuskin.com.
* The price of VitaMeal includes the cost of manufacturing, general overhead, distribution and sales. As is the case with other Nu Skin products, distributors are paid commissions and Nu Skin earns a profit margin from each sale of VitaMeal, which is lower than the profit margin on virtually all of Nu Skin’s other products.
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