FOR IMMEDIATE RELEASE
MEDIA CONTACTS:
Sydnee Fox
(801) 345-2187, sfox@nuskin.com
Kara Schneck
(801) 345-2116, kschneck@nuskin.com
NU SKIN SURPASSES 350 MILLION MEALS DONATED
TO FEED MALNOURISHED CHILDREN
PROVO, Utah—March 5, 2014—Nu Skin Enterprises, Inc. today announced that more than 350 million meals have been purchased and donated to help malnourished children through its Nourish the Children initiative since the founding of the program. This innovative social enterprise program, established in 2002, enables Nu Skin’s sales leaders, customers, and employees to purchase and donate nutrient-dense VitaMeal.®*
“This is an important milestone for the Nu Skin global family, as it reflects the goodness of our sales leaders, customers and employees,” said Steve Lund, chairman of Nu Skin Enterprises board of directors and executive director of the Nourish the Children initiative. “Our mission is to be a force for good in the world, and we are pleased that together we can be part of the global solution to help alleviate the plague of childhood malnutrition.”
About Nourish the Children
In 2002, Nu Skin took action to address the tragedy of childhood hunger and malnutrition with the development of the Nourish the Children initiative. This innovative social enterprise applies the rigor of successful business practices to provide a consistent and growing supply of nourishing food to the world’s most needy children. This concept succeeds by developing a highly nutritious food – VitaMeal – and then motivating our sales leaders, customers and employees to purchase and donate the meals to third-party nonprofit organizations that specialize in distributing food to those suffering from malnutrition and famine.
About VitaMeal
Unlike simple grains with purely caloric benefit, VitaMeal is a nutrient-dense food scientifically formulated to meet the nutritional needs of malnourished children. Working with experts in child malnutrition in third-world countries, Nu Skin developed VitaMeal to provide essential vitamins and minerals, a balance of carbohydrates, protein, fat and fiber, and essential fatty acids required for normal brain development, skin health, and immune defense.**
In response to the immense need for VitaMeal in Malawi and China, the company operates manufacturing plants in those areas. Those plants are a boost for the local economies providing both food and jobs.
About Nu Skin Enterprises, Inc.
Nu Skin Enterprises, Inc. demonstrates its tradition of innovation through its comprehensive anti-aging product portfolio, independent business opportunity and corporate social responsibility initiatives. The company’s scientific leadership in both skin care and nutrition has established Nu Skin as a premier anti-aging company. The company’s anti-aging portfolio features the new ageLOC line of products including the ageLOC® TR90™ weight management and body shaping system, ageLOC® R2 nutritional supplement, and ageLOC® Transformation daily skin care system. A global direct selling company, Nu Skin operates in 53 markets worldwide and is traded on the New York Stock Exchange. More information is available at http://www.nuskin.com.
* The price charged by Nu Skin for VitaMeal includes the cost of manufacturing, sales, and commissions to Nu Skin’s sales force as well as a reasonable profit margin.
**These statements have not been evaluated by the FDA, VitaMeal is not intended to diagnose, treat, cure or prevent any disease.
