For Immediate Release
MEDIA CONTACTS:
Sydnee Fox
(801) 345-2187, sfox@nuskin.com
Kara Schneck
(801) 345-2116, kschneck@nuskin.com
NU SKIN ENTERPRISES CHIEF EXECUTIVE ELECTED
AS CHAIRMAN OF U.S. DIRECT SELLING ASSOCIATION
PROVO, Utah – June 3, 2014 - Nu Skin Enterprises President and Chief Executive Officer, Truman Hunt has been elected as the new chairman of the U.S. Direct Selling Association (DSA). He will serve a one-year appointment as DSA chairman and will retain full responsibilities as Nu Skin Enterprises’ chief executive.
“Truman’s leadership and strategic vision have helped Nu Skin achieve remarkable success,” said Joseph Mariano, DSA president. “As the CEO of one of the industry’s leading direct selling companies, I look forward to working with Truman to promote DSA’s mission to protect, serve and promote the effectiveness of member companies and the independent business people they represent.”
According to research conducted by the DSA, the United States represents approximately one-third of the global direct selling market, generating more than $90 billion per year in revenue from goods and services. The growth rate of direct selling has outpaced that of retail sales in the U.S. and abroad for more than a decade.
About the Direct Selling Association
The DSA is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. Among its more than 240 active members and pending applicants are companies selling both via a party-plan method and in the traditional person-to-person style. In 2013, U.S. direct sales were more than $32.6 billion with nearly 16.8 million direct sellers nationwide. The vast majority are independent business people—micro-entrepreneurs—whose purpose is to sell the product/service of the company they voluntarily choose to represent. Approximately 90 percent of direct sellers operate their businesses part-time. For more information on direct selling, the DSA and its Code of Ethics, please visit the DSA’s website, www.dsa.org.
About Nu Skin Enterprises, Inc.
Nu Skin Enterprises, Inc. demonstrates its tradition of innovation through its comprehensive anti-aging product portfolio, independent business opportunity and corporate social responsibility initiatives. The company’s scientific leadership in both skin care and nutrition has established Nu Skin as a premier anti-aging company. The company’s anti-aging products feature the new ageLOC® line of products including the ageLOC® TR90™ weight management and body shaping system, ageLOC® R2 nutritional supplement, and ageLOC® Transformation daily skin care system. A global direct selling company, Nu Skin operates in 53 markets worldwide and is traded on the New York Stock Exchange. More information is available at http://www.nuskin.com.
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