Social Sharing Guidelines

Our business model is based on person-to-person selling leveraging the power of word of mouth. While technology keeps changing, people sharing their enthusiasm for Nu Skin will continue. Nu Skin supports and will continue to support active participation in social media. As a Brand Affiliate, you represent Nu Skin. It is imperative for social media use to be consistent with Nu Skin’s image and brand standards and policies. 

 

TO BOTH PROTECT AND ENHANCE NU SKIN’S REPUTATION WHEN USING SOCIAL MEDIA, FOLLOW THESE BASIC GUIDELINES AS WELL AS OUR DETAILED POLICIES AND PROCEDURES. PLEASE ONLY POST AND ENGAGE WITH CONTENT THAT MEETS THESE GUIDELINES.

KEY PRINCIPLES ARE THE SAME NO MATTER THE PLATFORM

TODAY’S AUDIENCES CAN BE SKEPTICAL ABOUT PRODUCT CLAIMS, OPPORTUNITY CLAIMS, THE DIRECT SELLING INDUSTRY AS A WHOLE, AND THEIR ABILITY TO THRIVE IN THIS BUSINESS MODEL. KEEP THEIR PERSPECTIVE IN MIND WHEN COMMUNICATING WITH THEM. 

 

ssg-us

SOCIAL SHARING DOs AND DONTs

 

instagram-logo
facebook-logo
youtube-logo
social-twitter-color

DO: share positive personal experiences, product science, and testimonials that are consistent with approved claims

 

DO: talk about having fun with the business and the success that can come through hard work and patience

 

DO: talk about Velocity – Nu Skin’s competitive and innovative sales performance plan

 

DO: share photos and videos regarding your personal experience at Nu Skin success trips and events

 

DO: direct customers to your personal selling site or a company selling platform

 

DO: disclose your relationship with Nu Skin as a Brand Affiliate, e.g. #ad, #sponsored, #NSbrandaffiliate, #affiliate

DON’T: claim or imply that our products treat, cure, or prevent any disease, or that the product helped cure your own ailment – even if true

 

DON’T: make lifestyle or income claims that exceed those of the average Brand Affiliate or are false or misleading

 

DON’T: offer or imply any guarantee of success or income, including guarantees related to following a system

 

DON’T: make comparisons related to specific competitors, products, or business opportunities

 

DON’T: state or imply that company sponsored success trips or other incentives are “free” or easy to achieve

 

DON’T: promote the products using contests, raffles, sweepstakes, or games of chance

OPPORTUNITY/LIFESTYLE CLAIMS

 

Appropritate

Dropped the kiddos off at school, spent a couple hours at the gym and now running errands… Now…down to business <3 <3 #workfromhomemom #lovinlife #affiliate

Inappropriate

I never would have thought this crazy toothpaste biz would buy me my dream car… ASK ME about how I make CRAZY money on social media…$$$$ Seriously, you have SO MUCH to gain! #toothpastemoney #nurover #nucar

I <3 mid-week brunch specials! Seriously, you guys. It was amazing!! I absolutely LOVE what I do and would love to share it with you! #askmehow #workanywhere #affiliate #timeflexibility

My beautiful team is totally on their way to financial and time freedom!! We are making money while we sleep, so now we SHOP... SO EXCITED to help build an empire for you and your families! Congratulations for joining me <3 #luxlife #imhiring #replacementincome

In determining whether a post is appropriate, it’s important to consider the text, the picture, and the overall context. Avoid using the highlighted words and terms that are particularly problematic. On the other hand, we encourage you to use words and concepts that are underlined. 

PRODUCT CLAIMS

Appropritate

I just LOVE my Tegreen! It has potent antioxidants - contact me for more info! #amazingproducts

Inappropriate

innapropriate-claims-3

Of all the AMAZ-ing products… MY FAV is the toothpaste! Look at MY results! This opportunity keeps me smiling every day! #whitening #brightsmile #amazingbiz #ad

OMGGGG! You have to get your hands on this MAGIC toothpaste! I’ve sold over 100 tubes this month $$$. Get in on my next order! #whiteningtoothpaste #freebusiness #immediateresults #ap24money